The Situation -
When Intel was ready to announce their new 45nm chip technology, they wanted to reach out first to a group that put their hardware through its paces - video content creators.
The Solution -
- Work with Ogilvy Public Relations and Intel to position them as the primary sponsor at an independent content creator awards event in LA.
- Create an action movie trailer featuring the new tech from Intel.
- Premiere the trailer at the awards event across a 30 foot movie screen to a standing ovation from the crowd.
- Follow up in the social media realm - super distributing the video across multiple sharing platforms and continuing the conversation with the content creators that Intel is targeting.