College is a big step in life.

The Situation -

The National Association of College Admissions Counseling has one main goal - to help high school students prepare for college and understand the process. From choosing a school to finding funding to conquering the anxieties that come along with the college process, NACAC wants to help students along the way. But how do you reach these kids?

The Solution -

Create a series of videos from the fictional "Nacac Players" - a theater troupe of high school students performing mini-plays that tackle a different facet of the college process.
Partner with a local high school and hire theater students as actors in the Nacac Players troupe.
Promote the videos across the web and in schools.
Develop PR campaign to showcase Nacac's commitment to students and their dedication to the community.