New Star Trek series? New branded products!

The Situation -

With the launch of the new series Star Trek - Discovery, online retailer ThinkGeek partnered with CBS networks to launch a brand new line of products around the entire Star Trek brand. The result? A national spot that aired during the broadcast premiere of the new series and the highest views on a ThinkGeek video in over a year.

The Solution -

Work with ThinkGeek to create a national broadcast commercial showcasing a new line of Star Trek products.
Work with CBS to ensure that all elements in the commercial adhere to the Star Trek brand guidelines.
Hang out with a Klingon.