When Intel was ready to announce their new 45nm chip technology, they wanted to reach out first to a group that put their hardware through its paces - video content creators.
Work with Ogilvy Public Relations and Intel to position Intel as the primary sponsor at an independent content creator awards event in LA.
Create an action movie trailer featuring the new tech from Intel.
Premiere the trailer at the awards event across a 30 foot movie screen to a standing ovation from the crowd.
Follow up in the social media realm - super distributing the video across multiple sharing platforms and continuing the conversation with the content creators that Intel is targeting.